“i” is an important single for Kendrick Lamar. The Compton MC is at crossroads in his career, and our first taste of new music points him in a very specific direction. After the platinum-selling, introspective short-film that was good kid, m.A.A.d. city, many fans began to think of him as a fresh new creative with a strong message. However, his most successful songs are his numerous features, where K. Dot spits braggadocious bars about money, women, and guns. “i,” with its up-lifting chorus and strong stance, shows us he’s headed further down the former road, the road of conscious rap.
Of course, this remains to be seen: good kid, m.A.A.d. city held both deep social meaning and, “I pray my dick get big as the Eiffel Tower, so I can fuck the world for 72 hours.” In context of Lamar’s currently untitled 2014 album, “i” could take on a radically different message, and until we piece together the entire puzzle that is his next work, we can celebrate our own selves with the rap’s brightest genius.