Side C is the moniker of Orlando producer, Kevin Cruz. Kevin is the guy at the front of the stage with the dope flat top, dancing like he’s got the fever. As Side C, he ices that fever and turns it into cool, groovy, expansive instrumentals. His latest is “bitter//sweet.”
The initial elements of the song are minimalist tones that float above a sample of crashing waves. Before the ticking beat is introduced at 0:25, I’m pulled into the same headspace that Brian Eno evokes: calm introspection. I don’t stay there for long, though. The song is filled-in with the aforementioned beat, dreamy melodies, and gentle cymbals.
Two minutes in, the music fades. Pieces slowly drop out until we’re left with the few sounds we had at beginning, bringing the song to its apparent end. But silence only lasts a second, and we are introduced to a short, ice cream truck-like jingle. This is again built upon. The whole story feels like an entire day spent unknotting at the beach.
The tart side of “bitter//sweet” is that it serves as Kevin’s farewell to Orlando. This is expressed in the soulful keys and emotive flute of the second half. It’s an overall happy send-off, but is slightly tinged with sadness, kind of like driving back to home after our day at the beach. I have no doubt Cruz will continue to make great music in the future, and he’ll always be covered in the stench that is Orlando. It doesn’t watch off.