POP POV: Kendrick Lamar – “i”

“i” is an important single for Kendrick Lamar. The Compton MC is at crossroads in his career, and our first taste of new music points him in a very specific direction. After the platinum-selling, introspective short-film that was good kid, m.A.A.d. city, many fans began to think of him as a fresh new creative with a strong message. However, his most successful songs are his numerous features, where K. Dot spits braggadocious bars about money, women, and guns. “i,” with its up-lifting chorus and strong stance, shows us he’s headed further down the former road, the road of conscious rap.

Of course, this remains to be seen: good kid, m.A.A.d. city held both deep social meaning and, “I pray my dick get big as the Eiffel Tower, so I can fuck the world for 72 hours.” In context of Lamar’s currently untitled 2014 album, “i” could take on a radically different message, and until we piece together the entire puzzle that is his next work, we can celebrate our own selves with the rap’s brightest genius.

“But what love got to do with it when you don’t love yourself?”

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